Vision & Mission

  • Vision
    To be a premier tyre company with a diversified and multinational presence.
  • Values
    It’s about our instincts. It’s about the way we think. It’s the way we interact with the world. It’s our common culture. It’s a system of values that, like our six senses, defines who we are and how we work
  • Customer First
    We believe that our customers and those whom they serve are central to everything we do.
  • Business Ethics
    We act with integrity.
  • Care for Society
    We actively participate in our local communities to address health, safety, environment and community needs.
  • Empowerment
    We take ownership for our actions and responsibility for results.
  • Communicate Openly
    We are open and transparent in our communication across geographies and levels.
  • One Family
    We celebrate our oneness through building trusting relations, respect for diversity and passion towards common goals.